”RECOGNIZING THE NEED IS THE PRIMARY CONDITION FOR DESIGN.”
This phase takes place when an initial meeting is established with the client to interview and understand their industry, business objectives, scope of work, target audience, market segments, and competition. Timing, budget essential resources, and other project parameters are also reviewed.
During this phase, we focus on a brand strategy, research, develop a positioning and construct content specific to the client’s business and its target audience. This allows us to understand and develop a creative brief compatible with the client’s requirements and project goals.
After some research and planning, the initial design phase is started. Various styles, color, type, and applications are explored and implemented. Visuals are presented for the client’s review to arrive at a design concept approved for the next phase.
4 Touch points
In this phase, the chosen initial design is executed into more series of development. Finishing touches are applied to the final design/deliverables.
The final phase consists of bundling and delivery of design components/assets. Brand guidelines and graphic standards are also established.
“We had been looking for graphic designers who were able to not only meet our tastes but were keenly perceptive to our specific needs. Not only did we discover passionate designers but the true partners we had been looking for. They took pride in their work yet were amenable to our modifications. The entire process was not only easy but enjoyable. They paid attention to detail that made all the difference in the end product and we were extremely satisfied.”